However, people who download paid apps are more likely to be engaged. Do you have any apps that you paid to install? You’re in the minority if you do.
MOBILE SOFTWARE CATEGORIES FREE
That’s because the majority of people are used to being offered free downloads.
If you charge for downloads initially, fewer mobile users will download the app. Depending on the type of app you have, there are benefits to both strategies. Just a fraction of people are willing to pay for downloads.ĭon’t get me wrong I’m not saying that you should completely dismiss the idea of launching a paid app. In fact, 98% of app revenue worldwide comes from free apps. The vast majority of global downloads are all free. Let’s take a look at the number of free vs. But will people download your app if you make them pay for it? That’s why you’re building an app in the first place, right? To make money.Ĭharging for app downloads might be something that’s crossed your mind. When you’re creating a mobile app, one of the first things you need to figure out is your monetization strategy. The year over year growth rate isn’t quite as sharp, but it’s still on the rise. That’s roughly a 7% increase from the year prior.Īs you can see from the graph, there was a 55% jump between 20. Last year, there were more than 218 billion app downloads. This trend will continue in the coming years as well. We’re seeing growth in app downloads each year. People all over the world are using smartphones and tablets.Īs mobile app usage grows in popularity, the number of app downloads worldwide increases as well. To get you started, I’ve found the most relevant mobile app download statistics for 2022. So before you can get people to download your app, you need to take the time to conduct the proper research. You could have the best app on the planet, but if nobody is downloading it, you won’t make a dime. It sounds simple, but all too often I app owners overlook this.
With over 6.3 billion smartphone users across the world, it’s no surprise that the mobile app industry is thriving. Mobile App Download Statistics & Usage Statistics (2022)